Discord Social SDK
Led 0 → 1 design strategy for Discord's Social SDK, defining integration standards and UX best practices that drove adoption across 50+ game developer partners.
LiLCHEN
A domain expert in gaming and online communities, she has 12+ years of experience designing for platforms that connect millions of users worldwide.
Led 0 → 1 design strategy for Discord's Social SDK, defining integration standards and UX best practices that drove adoption across 50+ game developer partners.
Redesigned live chat architecture from static messaging to a comprehensive interactivity framework, leading the design of engagement features including polls and pinned messages.
Established the live monetization framework, spanning one-time transactions to subscription-based revenue streams. Designed and shipped key features: Super Chat, Custom Emotes, Membership Badges, and Monthly Member Messages.
Spearheaded YouTube's moderation strategy, translating user research insights into a systematic prioritization framework that enabled the team to focus resources on features with maximum impact.
I’m Lil — a product designer with over 12 years of experience. Some of my specialities include designing for scale, managing platforms, leveraging user-research to inform design decision-making.
Aside from tech, I once played Smash Bros. Melee competitively under the gamer-tag, Milktea. My role as a competitor transitioned into an activist over the years, who advocated for women in esports. This eventually culminated into co-founding the initiative, Smash Sisters.
These days, you'll find me focusing on my art instead.
BROWSE MY ARTThe Super Smash Sisters Are Encouraging Badass Women To Compete At Smash
Women in UX: Meet Lilian Chen, UX Designer and Competitive Game
This woman's gaming career took off in the back of her parents' Chinese restaurant
Advice from a young designer to younger designers
How I responded to sexism in gaming with empathy