Live Platformization
Synopsis
ROLE
- Lead designer
platformS
- iOS
- Android
- Web
The Live Interactivity Framework
problem
No existing design system
There was no design system, framework, or principles in place. User needs were not being met beyond the bare minimum, and launches were convoluted.
PROPOSAL
Developing and proposing a framework
I developed a new design system and partnered with UX Research to validate and iterate on the proposal. We conducted several rounds of research across live chat's broad range of user-types to inform the information-architecture of the system. Chat's users range anywhere from people who never send message, to active participants. As a result, it was critical that our system was able to cater to a diverse set of users.
EXECUTION
Establishing principles and building the design system
After refining the proposal, I pitched the vision to leadership and gained buy-in from Product to invest in building the framework by recommending that we couple component launches with new feature launches. This ultimately informed our annual roadmap.
In tandem with creating interactive features, I developed a set of principles for this framework while partnering with engineering to support the aforementioned feature launches. The result was the introduction of new components in the chat ecosystem that unlocked several partner team integrations, such as Gifting, Channel Redirects, and more. In addition to the rollout of our new framework, we also shipped two engagement features: pinned messages and polls.
responsibilities
Platform leadership
After establishing the Interactivity framework, my role evolved into the overall Platform UX Lead of the Live team. My responsibilities included:
- Facilitating the integration of all partner teams into Live Interactivity
- Defining collaboration process and overseeing the Live team's intake forum for new feature proposals
- Educating the rest of YouTube about the live industry and moderation
- Creating and maintaining Live UX playbooks to empower more effective collaboration across teams
